Use cases

Who this tool is for

Concrete walkthroughs — five contexts in which a five-color brand palette is the bottleneck.

How to pick a brand palette for a SaaS landing page

A working method for SaaS founders building a landing in a weekend — primary that converts, accent that screams 'free trial', dark variant that survives the dashboard.

Picking a brand palette for an indie side project in under ten minutes

You shipped the app. Now you have one weekend to give it a brand. Here is the fastest path through five colors and a working dark mode.

Bootstrapping design system color tokens from a brand palette

How to expand five base colors into a full token scale that works in CSS variables, Tailwind, SCSS, and Figma — without inventing each step by hand.

Rebranding an existing product without breaking the codebase

A staged approach to swapping a brand palette in a shipped product, from the first hex code to the last component, without a multi-week PR.

Pulling brand colors into marketing decks and Notion templates

How to use the export panel to set up Notion, Google Slides, Keynote, and Linear with your brand palette in one sitting.